Water Quality Education Campaigns

For over 10 years, Shafer Consulting has created original outreach and education campaigns for the Science and Environment Council to increase public understanding of water quality issues, including reducing use of fertilizer.

More Examples

Watershed Audio Tour – 40 stops across Sarasota and Manatee Counties

HOA Water Quality Champions – video and photo gallery of 5 neighborhoods doing it right

See the full set of our original water quality education flyers and rackcards.


One example of our work is this original series of six “Spread Fun Not Fertilizer” campaign images. The series humorously encourages residents to give their spreaders a summer vacation during the summer fertilizer blackout period. Instead of spreading fertilizer, the campaign challenges residents to dream up bold, fun, and alternative ways to use spreaders during summer months. Images were adapted for distribution on Facebook, in movie theaters, and on large format posters.

Project Locations

Sarasota County, Florida

Dates of Work



Science and Environment Council


Large format display design, Facebook Ad design, Movie Theater Ad design